Do you think Britney's excapade is a marketing ploy?

I think that her weekend madness is simply a marketing ploy to bring her back to life so to speak and into the limelight once again. All we have been hearing about it her careless mothering, and her lack of songs. Personally I feel that she did all of this to win back fans and make them feel sorry for her. Appearing as though she has lost her mind. How much do you wanna bet that she comes out with a new album in the next year?